What is Bank Marketing Center?
The goal of bankmarketingcenter.com (BMC) aims to equip banks with essential marketing tools, offering access to thousands of materials and two million stock photos for creating customized ads efficiently and effectively.
This site contains two main modules:
- Admin site
- Client site
The Admin site is used by a small number of users with high privileges who create products and product templates which will be used by banks on the Client site.
Bank marketing center is a web-based platform designed for marketing production processes in banking offers a dynamic and comprehensive solution for financial institutions to effectively manage their marketing campaigns and materials. This platform serves as a digital workspace where marketing teams can collaborate, create, and control marketing assets while adhering to brand standards and regulatory requirements.
Customized materials with bank's logos, colors, and photos, all in a matter of seconds. Tailor content to your market while protecting your brand, without the expense of ad agencies or freelancers.
After logging in, a list of all existing templates grouped in different categories will be shown. You have the option to search by different product attributes.
After selecting the product that you want to continue with, you will see the editor with the option to customize the product. An option of the platform is to choose between different editors, suited to users' choices.
The editor gives the option to customize details, addresses, images, and colors.
As soon as you make a change, you can preview the document to see what the changes look like on the document. If you are satisfied with the result, you can continue and create an order for this product. If not, you can go back and customize details and preview the changes as much as needed.
When the product is fully customized, you can submit this product. The submitting process is of a hierarchy that gives the possibility to have one or multiple people review and approve it just to make sure there are no irregularities in the product that is going to be used for marketing. After we submit the product, there can be required vendors and reviewers that are in charge of making sure the product is correct. The system offers the option to have multiple file formats, depending on different banks' preferred formats. You can add comments for both the approver and the recipients. As soon as the above specifications are filled in, the product can submit the product and create an order.
The created order will be shown in the list of orders and displayed with the correct status, currently under review. Based on the user that is specified for the approval process, they will get the option to perform the following actions that will allow them to add comments or include possible documents.
Rejected orders will be shown in the list alongside the note of why they were refused and saved on the Archives history while approved orders are marketing used orders.
Bank marketing center is a web-based platform designed for marketing production processes in banking offers a dynamic and comprehensive solution for financial institutions to effectively manage their marketing campaigns and materials. This platform serves as a digital workspace where marketing teams can collaborate, create, and control marketing assets while adhering to brand standards and regulatory requirements.
Customized materials with bank's logos, colors, and photos, all in a matter of seconds. Tailor content to your market while protecting your brand, without the expense of ad agencies or freelancers.
After logging in, a list of all existing templates grouped in different categories will be shown. You have the option to search by different product attributes.
After selecting the product that you want to continue with, you will see the editor with the option to customize the product. An option of the platform is to choose between different editors, suited to users' choices.
The editor gives the option to customize details, addresses, images, and colors.
As soon as you make a change, you can preview the document to see what the changes look like on the document. If you are satisfied with the result, you can continue and create an order for this product. If not, you can go back and customize details and preview the changes as much as needed.
When the product is fully customized, you can submit this product. The submitting process is of a hierarchy that gives the possibility to have one or multiple people review and approve it just to make sure there are no irregularities in the product that is going to be used for marketing. After we submit the product, there can be required vendors and reviewers that are in charge of making sure the product is correct. The system offers the option to have multiple file formats, depending on different banks' preferred formats. You can add comments for both the approver and the recipients. As soon as the above specifications are filled in, the product can submit the product and create an order.
The created order will be shown in the list of orders and displayed with the correct status, currently under review. Based on the user that is specified for the approval process, they will get the option to perform the following actions that will allow them to add comments or include possible documents.
Rejected orders will be shown in the list alongside the note of why they were refused and saved on the Archives history while approved orders are marketing used orders.
Technical Description
Developed using ASP.NET Web Forms (4.8) with a custom-made framework for legacy support, and multiple projects built with .NET 5. Data is stored in SQL Server, providing robust and reliable data management. The system consists of multiple integrated modules and applications, ensuring comprehensive functionality for the Bank Marketing Center. It is accessible from all modern browsers, including Chrome, Firefox, Microsoft Edge, and Safari.
